Can color alone be a trademark? That’s a WOW and a “maybe”! Who could think of color as trademark? Apparently the candy company Hershey does. Mars thinks not and filed a declaration to say that Hershey does not own the exclusive rights to the color orange for peanut butter. This action is not the beginning… Continue reading The Fight Over the Color Orange: Hershey vs. Mars
Asian Domain Name Scams are on your email if you own a “public domain” or have “contact” on your site! Did you receive an email lately that informs you that you have to buy foreign domains because a company whose name is identical to yours is claiming your already owned domain? It is called the… Continue reading Asian Domain Name Scams
By Corey May, CEO The Communications Journal, ABA Certified Paralegal, M.S. Ugglebo Clogs, LLC v. Deckers Outdoor Corp., 0:11-cv-00154 was filed on January 20, 2011 in a Minnesota District Court. Can Ugs really get Ugg-lier (you are thinking can they get more popular)? For those of you who are not way deep into trademarks, this… Continue reading UGGs get UGG-lier: A Trademark War
by Corey May, CEO The Communnications Journal Being a media professional is like any other profession when it comes to excelling and moving forward. No one gets to the top alone! As a matter of fact most people progress forward only through failure. Many artists progress forward after rejection. Rejection or failure in the eyes… Continue reading Who is on Your Support Team?
by Senior Staff Writer, Leonard Wheeler Everyone is a consumer and generally consumers do not like the thought of being “sold.” We like to think that we are independent thinkers who make our own choices, however from an exposure point of view, we are influenced by advertising, marketing, sales people, research firms and institutions who… Continue reading Consumer Psychology